Promotional Videos
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Strategic Promotional Videos
We’ve created promotional videos for many different industries from construction to software businesses and each video is unique.
The reason is a promotional video to one business might mean something else to another. You may already have a promotional video in mind but if you don’t our deep-dive process guides you toward a video that’s right for your goals.
FOSTER TRUST AND CREDIBILITY
Showcase real, authentic stories.
When customers share their stories, vividly describing the pain they experienced before benefiting from your exceptional products and services, something amazing happens. Prospective customers who can relate to that very pain are instilled with trust, recognizing your business as the ideal solution for their needs.
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A promotional video or promo is a video that is used for promoting businesses, products and services, events, and much more. The key here is understanding what we’re promoting and to what customers. We w then engineer a video for those purposes.
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What it all comes down to is your target audience and what platform might be the best to serve them your promotional videos.
For example, B2B businesses might opt for LinkedIn whereas B2C businesses prefer Facebook, Instagram, YouTube, and TikTok.
Something else to seriously consider is what’s the intended purpose of the video.
When a website visitor goes to your About Us page, a video business card right there can save them from reading paragraphs of text. Plus according to a study conducted by EyeView including a video on a landing page can increase conversions by 80%. In this case, the landing page is your about us. It’s worth noting that it’s important the right video is used. Likewise, the same video can be used on the home page.
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Just like all your marketing, knowing your customer personas will make the messaging easier and crystal clear.
One business can have multiple products and services for different people, for example, if you’re a business that is both B2B and B2C then this will also affect the messaging and there might be different videos for each service or one that showcases them all.
Promotional Video Services
Promotional videos can take various forms and we don’t offer just one variation but here are some of the most common promotional videos we offer.
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Powerful beyond words the brand story videos tells your business story but doesn’t stop there.
Imagine a video that can emotionally connect your brand to your target audience.
Now that you have their attention let’s talk about what your business offers, products, and services.
We don’t stop there. Do you know what makes your business different in this noisy world?
But guess what, your customer doesn’t. So show them in a way that is non-boastful and inspiring way.
There’s a reason we’ve included this video first on video production services.
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Testimonial videos feature satisfied customers or clients sharing their positive experiences with a product or service. These videos help build trust and credibility.
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Short, attention-grabbing videos designed for platforms like Instagram, Facebook, TikTok, and YouTube. These videos often use quick visuals and catchy slogans to engage viewers.
The effectiveness of a promotional video depends on various factors, including its content, length, quality of production, target audience, distribution channels, and the clarity of the call to action. Well-crafted promotional videos can have a significant impact on driving engagement, raising awareness, and ultimately achieving the desired marketing objectives.
Our Video Production Process
Each stage plays a crucial role in ensuring the success of your video, as well as the quality and effectiveness of the final product. So they shouldn’t be overlooked.
With our expertise in video production and video work, our videographers can help you navigate the video production process and achieve your desired outcome.
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This crucial stage ensures that the filming runs smoothly and efficiently while meeting the commercial client’s expectations and delivering a high-quality final product.
We work closely with our clients during pre-production through deep-dive strategy sessions, taking the time to understand goals, vision, budget, and target audience.
This collaborative approach ensures that every aspect of the video is meticulously mapped out and executed the best we can, setting the stage for a successful production.
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Film and photography are the heart of the video production process, where the magic and emotion of storytelling come to life.
We capture interviews and footage of your business that help us tell a story.
Whether it’s through promotional videos showcasing the unique features of a product, or capturing video testimonials from your best customers we want to deliver captivating visuals that resonate with the right audience.
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This stage involves cutting together raw footage, adding visual effects, sound, and color grading to create the final video product.
With our years of skills and editing industry experience, we’ll expertly edit your project with a quick turnaround.
Our attention to detail and dedication to quality ensures that every aspect of your video project comes to life in the most captivating way possible, leaving a lasting impression on your audience.
★★★★★
"He has helped me reach and expand my customer base through quality videos."
John Clarke
Founder, ThinkBike
SOME OF OUR MOST RECENT
Video Production Work
Check out a recent video production work below, or click here for more.
DON’T TAKE OUR WORD FOR IT
Client testimonials.
We’re proud to have worked with dozens of amazing brands around Ireland since 2017. Here’s what some of them had to say.
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![Brian O'Casey - Offbeat Donuts.]()
The process was relaxed and stress free.
“We were delighted with our experience creating an introductory promotion video for Offbeat Donuts. Stephen went above and beyond to get the right finished product and the process was relaxed and stress-free.”
- Brian O’Casey, Offbeat Donuts★★★★★
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![Liana Clifford - Java Republic]()
The finished video is everything we wanted and more.
“I am absolutely thrilled with what Stephen has produced and I would highly and confidently recommend him to anyone.
The finished video is everything we wanted and more. He really captured everything that we hoped for and brought the story to life in a way that I didn't think was possible.
I would definitely use Stephen again in the future without any hesitation!.”
- Liana Clifford, Java Republic.★★★★★
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![Alex Esson - Leap Legal Software]()
The videos have been incredibly helpful.
”We've now filmed two client video testimonials with Scaling Visual and I would highly recommend them. Stephen came up with plenty of ideas that we might not have considered ourselves, using his knowledge of what has worked for his clients in the past and both the videos have been incredibly helpful for us to convey how clients value our service.”
- Alex Esson, LEAP Legal Software.★★★★★
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![John Clarke - ThinkBike]()
He has helped me reach and expand my customer base through quality videos.
”I have had a great experience working with Stephen from Scaling Visual over the last three years, he has helped me reach and expand my customer base through quality videos, allowing me to communicate clearly with potential and existing customers. Highly recommended.”
- John Clarke, ThinkBike★★★★★
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![John Kerins]()
He genuinely wanted the idea to succeed.
”He genuinely wanted the idea to succeed and gave 200% of his time to this new concept store. His videos continue to perform superbly online and on social media. I hear every day that customers have come to the retail store because of seeing his video on Facebook or on another platform. Stephen as a filmmaker is very highly recommended if you want someone who is professional, dedicated, creative, and will deliver a superb video.”
- John Kerins, Technology Cafe★★★★★
Contact us.
Have a project in mind contact us below for a free quote!
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Frequently asked questions.
Have another question? Reach out to us directly and we’ll get back to you within 24 hours.
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The simple answer would be to shop around for the best prices. However, the value a video brings to your business should outweigh the cost. Ensure you work with a company that can create a video that is designed to grow your business and strive for a return on investment.
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You’ll look at their previous work, the style, and storytelling style and technique, however, It's not ok to just make a pretty video anymore.
For results, a plan of action is needed, where the videographer can bring their video marketing expertise to the job. So look for the results they have brought their other business clients and look for quality afterward.
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In Dublin, you can find many professional video production services such as corporate videos, promotional videos, and wedding and videography services it all comes down to your needs.
These services can help you capture special moments and create lasting memories. They can also help you create marketing videos for your business, such as promotional videos or corporate videos.